I’m Phaedra Barlas, a results-driven Marketing Program Manager, with over a decade of experience leading strategic digital programs for top organizations.

I specialize in marketing operations, cross-functional leadership, stakeholder collaboration, and customer-centric strategy execution. My passion lies in building efficient, data-informed systems that enhance customer experiences, streamline workflows, and deliver measurable impact.

I have led global partner onboarding and communications strategies that significantly improved alignment and adoption across platforms. In addition, I worked on digital health initiatives to support patients with chronic conditions, collaborating across Design, Product, and Engineering to deliver thoughtful, user-first solutions. My background also includes, large-scale marketing personalization programs, aligning execution with customer behavior and business goals.

I bring a unique balance of strategic thinking and operational excellence to every project I lead.

📌 Phaedra Barlas | Digital Marketing Program Manager